Sales Declines Over 40% - Liquidity Crisis - Bank Pressure Increasing - CEO Strategy Failing
Forte installed to lead turnaround, hired new CFO, renegotiated supplier contracts, direct sourced new overseas suppliers, deep cost cuts, reinvigorated direct marketing program and sales force, changed pricing strategy.
Cash flow positive in 4 months, primary and mezzanine loans renegotiated, company positioned to be dominant player when market conditions improve.
Losing $2MM per Month - Financials Inaccurate - Loan Covenant Violations - Failed Quality Audit from Largest Client - Desire to Sell Company and Unable to Take Firm to Market
Forte team implemented top-to-bottom program for factory quality and efficiency, retained all top clients and grew revenue, gained price increases and gross margin, revamped commodity and transportation purchases, upgraded management and implemented training programs, new management dashboard and timely, accurate financial reports.
Successful sale of Company - Six buyers submitted offers, sold to financial buyer (private equity firm) for over $100MM. Forte led management presentations, assisted in CIM preparation and negotiations.
Sales Declines Over 25% - Recover Plan Failing - Out of Lender Covenants - Bank Pressure Mounting
Forte installed to lead turnaround, within 120 days recast strategy, reduced staff and SKUs, changed marketing spend mix, opened new sales channels with big box retailers, located and interviewed new CEO candidates.
YTD 2009 sales ahead of 2008 pace, cash flow positive, private equity firm able to renegotiate loans, currently exceeding 2009 budget by 31%.