A second-generation, family-owned manufacturing company that serves the retail trade was struggling with marginally acceptable quality, excessive work-in-process inventory, missed delivery dates, weak systems and crucial processes rooted in “tribal knowledge.” Because of these and other inefficiencies, the plant appeared to be running at capacity and the sales force was reluctant to contract for new business.
After two years of disappointing returns and many attempts to solve the issues with existing staff, the business owner decided to hire an interim executive who brought a “hands-on” perspective and a history of solving similar issues in other businesses. Within months, the new executive made changes that increased manufacturing
capacity by more than 50% without additional staff.
The business owner deserves credit for these results.
He made the tough decision to enlist experienced help
from outside his business and then worked closely with
the interim executive to understand and support the necessary
change.
When business issues that have gone unsolved for
months are causing sleepless nights, it might be time to
consider an interim executive. Owners who have been
thinking about the same issue for a long time without
progress will benefit from the knowledge of an outside
executive—often a former business owner who has
already solved the same challenge.
Interim executives, by definition, are overqualified for
the task at hand. Little, if any, on-the-job training should
be required; a good interim executive is effective from
Day 1. These executives are not “lone rangers”; they work
for the business owner, applying their experience
in a way that honors the company culture
while moving the business forward.
Interim executives are not consultants. In
fact, many business owners bring in interim
executives after being “consulted out”; they’re seeking
someone who can work in the business to produce
results. Interim executives work with the business
owner for as long as it takes to achieve his or her goals.
Although the company’s needs determine the length
of the engagement, in all cases the objective is to leave
the company with a permanent solution—that does not
include the interim executive as quickly as possible. A
good interim executive gives a company the tools and
strategies to maintain long-term success, but the executive
won’t work for that company indefinitely. As the
name implies, he or she is a temporary leader who helps
build long-term solutions.
Interim executives have experience at various levels
of management. They work alongside business owners
as temporary CEOs, CFOs, COOs or presidents. An interim
executive’s job can involve assisting with strategic
change, undertaking high-level projects or serving as an
executive coach to the management team.
The often-challenging process of generational transfer
is one area in which interim leaders can increase the
business owner’s chances of success. Succession planning
is a complex and emotional process in any business,
and family dynamics add another layer of difficulty.
Uncomfortable topics need to be discussed openly,
including how the company
will be run under a new
leader, employee security
and personal concerns
about control and income.
During this process, it
is wise to enlist resources
to help guide the family,
such as legal and financial advisers. But many business issues are also raised as the
mantle of leadership is passed to the next generation.
An interim executive can provide business counsel and
active leadership during this period to help ensure that
the long-term interests of the company and employees
are served.
Preparation for the sale of a business is another area
where interim executives can add substantial value. In
this situation, the interim executive’s goals are to advise
the business owner on available options and to work in
the business to fix deficiencies and enhance profits to
position the company to ensure maximum valuation.
Interim executives have experience running and selling
companies, so they can guide the business owner on how
to align the company for sale and position the business
to win in the current seller’s market.
One recent client of ours owned a small cosmetics
company and needed a president to run the company
while a long-term replacement was found. The firm’s
performance was slipping and major new clients were on
the horizon. The business owner also needed to transition
her ownership in the firm, for family reasons. The
interim executive who helped her had 20 years of experience
in the industry, including leadership of a $100 million
cosmetics company. His contribution enabled our
client to maintain operational continuity and achieve a
successful sale of her portion of the business within six
months.
As a family business owner, you probably view your
company from an emotional as well as a rational standpoint.
You may worry that hiring an outsider is tantamount
to losing control of your company. But
actually, an interim executive can help you to
regain control of your company. Interim executives
don’t aspire to lead a company they’ve
already done that. They have proved themselves
in their careers; their satisfaction now
comes from using their knowledge and experience
to help others realize their dreams.
Think of an interim executive as a caddy
who carries your clubs and helps improve your game.
In some cases when the workload is high and you need
a playing partner, the executive can switch from caddy
to player.
When an interim executive steps in to run the company,
you won’t be left out in the cold. You and the
executive will work together to plan and execute change
that makes sense for your company. Depending on the
situation, the change being executed may also open up
new business opportunities for you and the management
team to capitalize on.
To find the ideal executive for your company, look for a
firm with a large pool of talent that specializes in meeting
the needs of family-owned businesses. A reputable
firm will provide a no-cost consultation so you can gauge
the firm’s experience resolving similar issues in other
companies. You will also want to consider the personal
chemistry with the company; look for compatibility with
your overall goals and values. You want someone with
many years of experience in your industry who can step
in quickly and start providing leadership within days.
Next comes the hard part. You, as the business owner,
must decide if you are willing to change. Working with
an interim executive will likely require some level of
change on your part, and your active participation is
required to ensure success. The good news is that this
change usually involves you growing into a role that
is more in tune with your life goals. A good interim
executive firm will be your trusted adviser. Be sure
that your search consultant asks about your personal
goals, since those are often drivers of change within
your business.